"MARKETERS RUIN EVERYTHING"
Funny, watching this on YouTube, you can tell marketers don’t get it yet, apart from buying ad space on there as it hasn’t been ruined and if you are shit at YouTube - you work just doesn’t get watched.
I haven’t gone down a YouTube rabbit hole for a while, but this guy. Genius.
Particular favourites - Royals and Talk Dirty
Not just the accuracy of the voices, but how well they’re all edited together - skills.
Finished up the much shorter and punchier new book from John Hegarty - Hegarty On Creativity. Following his chunkier and more autobiographical Hegarty On Advertising.
Pulled out a few favourite bits above. Nothing revolutionary but a good advertising specific view on what it is that breeds good creativity and good creative people.
A splendid follow up to Steal Like An Artist.
A few of my favourite bits highlighted above, it’s a short punchy read so won’t give too much away. Go read it.
Always surprising at how good the less talented are at showing their work compared to those who produce great unseen great work.
Bloody lovely well shot ad from Lurpak. Doesn’t seem like you get to say that so much these days, but in this case to meme’s or internetisms required.
Just watched The Pixar Story on Netflix. Brilliant inspiring stuff. A few choice quotes below but go watch it…
THERE’S A FEAR OF THE COMPUTER, BUT THE COMPUTER IS A TOOL, IT DOESN’T DO THE CREATIVITY.
ART CHALLENGES TECHNOLOGY, TECHNOLOGY INSPIRES ART.
IT’S NOT THE IDEA, IT’S THE PEOPLE. THE COLLABORATION.
Lost Content… or ads, literally. The W+K Blog posted up the first ever work they did for Nike which has been missing for a while.
There’s still a few Wes films I need to see… That can be a task to be complete in April.